In the latest coup for the sport, this weekend's semi-finals and finals of the ATCO PSA & WSA World Series Squash Finals will offer a potential worldwide audience of more than 300 million the opportunity to watch live televised squash for the first time.
The flagship World Series event - featuring the world's top eight players from both the Professional Squash Association and Women's Squash Association World Series events in 2012 - is taking place at The Queen's Club in London.
The live broadcasters include Sky Sports, Eurosport, Astro, PCCW, Starhub, SkyNet, Ten Sports, Orbit Showtime Network and One World Sport - the welcome newcomer being Eurosport 2, the Pan European operation which is distributed across 47 countries and more than 60 million households.
"Last January's live coverage of the Finals on Sky Sports in the UK was a breakthrough for SquashTV, and was extremely well-received," said PSA CEO Alex Gough. "Adding in Eurosport 2 is another big step for squash.
"In our bid to become an Olympic sport, PSA has been investing heavily in TV coverage of the sport and to now have the confidence of such a significant list of broadcasters around the world airing our sport live is a big plus," added the former world number five.