The PSA has boosted its board with the appointment of two new directors.
Mark Phillips and Chris Hornbuckle will take up their new positions with immediate effect.
Phillips was with adidas for eight years and was integral in the execution of the pivotal Impossible is Nothing campaign, featuring Muhammad Ali and David Beckham. After heading up the brand's 2012 Olympic Marketing Campaign, Phillips left to form his own consulting company, The Captaincy, providing solutions to sporting companies.
Hornbuckle is the Head of Sponsorship for Vauxhall Motors, managing the company's sponsorship of the Home Nations' (England, Scotland, Wales and Northern Ireland) Football teams - and brings a wealth of sports brand marketing expertise to the board.
"I'm very excited about the appointment of Chris and Mark to the PSA Board," said PSA Chairman Ziad Al-Turki. "After spending the past few years working on restructuring each element of the tour, the PSA feels that we have done all the groundwork to attract major sponsorship for the tour.
"I'm certain that both Chris and Mark, with their extensive experience in marketing and sponsorship, will help drive the PSA to achieve its goals."