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Joelle King in action against Olivia Clyne at the U.S. Open

Sports Data Labs, Inc. Named 2020 Early Stage Startup of the Year by Sports Technology Awards

Sports Data Labs (SD Labs), a human data technology provider, in which PSA made a strategic investment last December, has been named 2020 Early Stage Startup of the Year in the data category by the Sports Technology Awards (STA).

The STA Group Awards celebrates outstanding young technology businesses in the sports sector.

SD Labs is a leader in the collection, analysis and distribution of real-time Human Data from on-body sensors and sensing systems, and was chosen by a panel of judges which featured well-known figures from the world of sports, business and technology sectors including senior executives from FIFA, Microsoft, Google, Under Armour, lululemon, TikTok, Tennis Australia, International Cricket Council, Aspire Academy, PGA European Tour, FC Barcelona, and Sina Sports among others.

“This is a great honor for our company,” said Mark Gorski, Co-Founder and CEO of Sports Data Labs, Inc.

“We have been developing novel technologies that utilize real-time athlete data to make outcome-based predictions for next-generation sports betting, fan engagement, and performance applications. We are excited about our path ahead, particularly in the sports betting ecosystem, and would like to thank the STA Group and the judges for this recognition.”

SD Labs provides technology that enables interoperability of sensors and sensing systems, while using artificial intelligence to transform collected data into metrics, insights, and predictions for various real-time and on-demand use cases.

In professional sports, SD Labs has been pioneering the commercialisation of athlete data through its real-time monitoring platform. SDL has provided over 750 hours of real-time, in-game Human Data content in live professional sports distributed to 14 broadcast partners across 150+ countries including CBS Sports, Fox Sports, Facebook, Eurosport, Eleven Sports and DAZN.

The company has worked with the PSA World Tour, PGA Tour, and ATP Tour among others. Their partnerships also include Premier League club Leeds United.

SD Labs recently launched a new digital health division, Human Data Labs, which leverages SD Labs’ proprietary technology solutions to select health & wellness services.

Previous Sports Technology Awards Startup winners include LiveLike and Drone Racing League.

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